our founder
Hi! I’m Hensley Ellefritz, fellow small business owner. Like you, I navigated the chaos of COVID-19, spearheading a 600-location sales revolution at Club Pilates.
And that’s when it hit me. I owed this expertise to the real heroes of our industry: independent fitness & wellness owners like you who serve as the heartbeat of our industry.
After spending the first decade of my career expanding the sales divisions at Equinox, Pure Barre and Club Pilates, I’ve found my purpose. I’m on a mission to guide small business owners scale successfully without sacrificing their brand voice, values or vision.
our story
I formed Reboot in November 2020 with one goal: to bring scaleable, high-touch sales strategy to small business owners across the wellness industry.
As a former franchisor turned small business owner, I believe independent businesses should have the same sales support, guidance, and tools that a franchisor offers a franchisee—customized to fit their unique audience and mission.
Since 2020, we've collaborated with over 250 studio owners, spa owners, personal trainers, chiropractors, and physical therapists like you to systemize their businesses and achieve sales success.
The proof is in the numbers: a staggering 90% of our clients see their investment payback within just sixty days of partnering with us. It’s not consulting, it’s business revolution.